![]() ![]() ![]() Positioning- Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customer’s mind. the distinctive taste of something as it is experienced in the mouth. Industry definition Bakeshop -a workplace where baked goods (breads and cakes and pastries) are produced or sold bake house, bakery Pastries -A dough of flour, shortening, and ater, used as a base and covering in baked dishes such as pies.Cakes -A sweet baked food made of flour, liquid, eggs, and other ingredients, such as raising agents and flavourings. Now celebrating its 47th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Likewise, the opening day total sales of P574 back in 1966 has multiplied thousands of times over.Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. As a true global brand, it has expanded to more han 420 stores in the Philippines and overseas markets, and now employs a workforce of over 2,000 people. Little did the founders know that this “Once Upon a Time” would flourish into a real- life “Happily Ever After”: though hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino- owned bakeshop chain in the world. * All Partners were chosen among 50+ writing services by our Customer Satisfaction Team The intention was to make it easier for children and their mothers to remember the bakeshop’s name, and also because it suggested luck and prosperity. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks”, after the character in a fairy tale. The Goldilocks Fairytale Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in- law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. The nation’s favorite bakeshop currently has an outstanding 400 products in its product range. Its mission is to constantly innovate new products that suit the discriminating Filipino taste. This attests to the genuine quality and dedication that Goldilocksputs into its products and services.įor 40 thoughtful years, Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. Ask any Pinoy what his favorite Goldilocks products are, and he’s sure to name at least one! Apart from being awarded the Superbrand Seal of Recognition, Goldilocks has been elevated to the Hall of Fame in both the Bakeshop and Franchise categories by several awara-glvlng Dooles sucn as tne consumer Union 0T tne pnlllpplnes, Parangal ng Bayan, and the Philippine Franchise Association.It was also awarded by DTI – Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the FoodRetail category. Chapter 1 BACKGROUND OF THE STUDY IntroductionGoldilocks is the leading brand in the Philippine bakeshop Industry, cutting across all conomic classes with a wide variety of products, at prices within the consumers’ reach. Expand their stall for more accommodation of customer. The Strategy Goldilocks need to create new varieties of cakes and pastries for the demand of their customer. The competition is high intense because their area lot of choices in the market. The Competition The competitors of goldilocks are pastries restaurant, caf?©, red ribbon, French Baker and even the local bakeshop. It captures the heart of people who like sweet food and even candies or pastries.The costumer of Goldilocks is at all age, it can also a middle earner and also the higher earner because it offer price affordable and some price which much higher depend on its flavor and sizes. Cakes are always present in parties and even big event it also one of favorite dessert of Pilipino. ![]() The Market The market for cakes and pastries never go on the season. It is known for its delicious pastries and cakes. EXECUTIVE SUMMARYThe Company Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today.
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